Ivory Soap has been one of Procter & Gambles oldest and biggest brands. They are renovating their look with new packaging, advertising, and social media initiatives. The new packaging will feature bright colors that will be more attractive to the buyer's eye. Their Facebook page launched last month and will continue to develop to get the brand's name out there to today's youth.
"Ivory is one of six soap brands sold by P.& G.; the others are Olay, Gillette, Old Spice, Safeguard and Camay."
Ivory soap is not only competing against its other brands within the company but also soaps run by other countries. Will Ivory Soap make a come back? Do you use Ivory Soap?
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