Funny Face, Buyers Taste

Comedians have been more active in the advertising field lately. It is said that a little laughter makes the audience want to buy a product.

"[...] Examples include Ellen DeGeneres, who sells CoverGirl and Olay cosmetic and beauty products for Procter & Gamble; Jimmy Kimmel, who performs in commercials for brands like Kellogg’s on his ABC late-night show, “Jimmy Kimmel Live”; Jane Krakowski of the NBC sitcom “30 Rock,” who is part of a campaign for Trop50 beverages sold by PepsiCo [...]"

In this rough economy, a little laughter never hurt. In times of struggle, people used to go see movies at the theatre. Now, a relaxing ad or two that is funny is beneficial to companies. Most people in today's society change the channel during commercials. With the use of celebrity advertisement, it stands in the mind and becomes memorable which leads to the purchasing of their product. 


Find out more on this type of advertising here !