Nicole Miller, CEO of the company, has put 100% percent of her marketing budget on the web. The New York Fashion House is home to top magazines such as Vogue, Elle, and Harper’s Bazaar. She states, “We’re in a revolution. A year ago we were basically doing zero online.” The company’s strategy seems to be working. Their online sales increased by more than half this past summer and are expected to double by 2012.
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