Fashion bloggers were not always represented and have done their work for free generally. This is no longer happening because of a new group, Digital Brand Architects. They represent fashion and lifestyle bloggers. The group is trying to position its clients as equals to stylists, makeup artists, and photographers. Social media is becoming such a strong field that the craft needs to be represented and protected. Bloggers are the new generation of advertisers. They are the future and they are starting to gain respect.
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